The issue of gender gap is prevalent and has always been talk about in many conversations. In sports, this is no different. To make a change, Sport England introduced a nation-wide campaign with “This Girl Can” to empower women to participate in sports and exercise. Source: https://youtu.be/hKqb_I5XV4Y With this campaign, Sport England wanted to understand the disparity in terms of the number of males and females doing sports and exercise. By understanding why women are more

We often hear marketing professionals talk about colours and what it means in marketing. Have you ever wondered what colours mean when it comes to website design? Web designers are now blessed with a plethora of colours – but is it a blessing or a curse? With such an array of options, sometimes designers are spoilt for choice and tend to make the website look aesthetically pleasing, and that may not be the most effective. Different colours may be used to evoke different emoti