I Love Viscose movement



China’s largest manufacturer of viscose fibre, Sateri International, approached us to activate the ‘I LOVE VISCOSE’ industry movement.


Targeted at clothing manufacturers & fashion designers, this movement aims to raise awareness of Viscose fibre as a versatile, biodegradable and sustainable fabric.


To achieve this objective, we created a CI logo guide, and a website with a gated content portal allowing users to download the coveted seasonal Trend Book.

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