I Love Viscose movement

China’s largest manufacturer of viscose fibre, Sateri International, approached us to activate the ‘I LOVE VISCOSE’ industry movement.

 

Targeted at clothing manufacturers & fashion designers, this movement aims to raise awareness of Viscose fibre as a versatile, biodegradable and sustainable fabric.

 

To achieve this objective, we created a CI logo guide, and a website with a gated content portal allowing users to download the coveted seasonal Trend Book.