Bra Story: Terie

We handled the end-to-end brand execution of this local lingerie start-up, from a brand style guide, photography, videography of behind-the-scenes exclusive, website to social media. Everyday local girls were cast for the shoot to embody the Terie girl, who is unabashedly bold, with an everyday authentic appeal. To tap on the Christmas gifting season, we also designed and produced a limited edition Christmas packaging with rose gold hotstamp on Curious Antalis paper.