Project

NTU GEM Trailblazer
Summer Campaign

Client

National Technology University

Nanyang Technological University’s (NTU) GEM Trailblazer Summer Campaign aims to promote the summer programmes the university has to offer. With the challenge of travel lockdown, hybrid programmes (virtual & physical) were set up and HEA was engaged to raise awareness of these hybrid programmes, drive conversion and keep NTU at top-of-mind recall for the coming year’s summer programmes for when travel resumes.

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