Project

Cracking the Snack Code

Client

Ingredion

We created a B2B content marketing campaign to generate relevant industry leads for Ingredion’s new Precisa Crisp texturiser ingredient that gives snacks their signature, customisable crunch. We created a ‘Cracking the Snack Code’ Texture Innovation gated white paper targeted at the Asian market. It was promoted via web banners, pull out booth banners and print ads. The online traffic was driven to a microsite where the white paper was hostedupon submitting of their details, users could then download the white paper.

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