Project

百年必吃菜
100 years of cuisine

In collaboration with

Client

Hilton Enterprise Greater China & Mongolia (GCM) x Meituan-Dianping

In celebration of Hilton’s 100th anniversary in China, Hilton launched
<百年必吃菜> 100 years of cuisine, highlighting 15 historical dishes across 15 key cities.

 

The ad ran on DianPing, a popular app in China, and garnered considerable success
in positioning Hilton as an established hospitality brand with food dishes to match.

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