100 years of cuisine
In collaboration with
Hilton Enterprise Greater China & Mongolia (GCM) x Meituan-Dianping
In celebration of Hilton’s 100th anniversary in China, Hilton launched
<百年必吃菜> 100 years of cuisine, highlighting 15 historical dishes across 15 key cities.
The ad ran on DianPing, a popular app in China, and garnered considerable success
in positioning Hilton as an established hospitality brand with food dishes to match.