Dynabook #GoLighter
Product Launch Campaign


Dynabook APAC

The lightweight range of Dynabook laptops were especially relevant in the remote working era in view of the pandemic– the lightness and full specs functionality allowed greater portability and productivity at work.


We conceptualised the #GoLighter campaign messaging to encapsulate the key messaging of working with ease from anywhere for higher mobile productivity, in various languages across SEA for globalisation.

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