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Joyze Hotel Xiamen Branding


Joyze Hotel Xiamen

We conducted social listening on its competitor hotels. With the insights, we created a brand positioning, CI and marketing materials to promote the new Curio by Hilton property. The tagline A Discovery at Every Turn 转角新发现, is derived in part from the strategic location of the hotel that is within walking distance to the beach, cultural village, university and theatre. The elevated green block element represents the floating and sustainable design inspiration of the hotel property itself. The hotel is called Joyze, and the turn + J symbol represents both the hotel name & the turn of the discovery.

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