Chubb Brand Awareness Campaign
Chubb has recently partnered DBS to offer insurance offerings to Singaporeans.
They approached us to drive online digital awareness of Chubb as an insurer in Singapore.
We created an educational series of social and digital ads with a copy twist on typical insurer myths to drive clickthrough. The traffic is directed to a microsite where consumers can learn more about Chubb & its credentials as an insurer. A pre and post consumer perception survey was conducted to measure brand awareness effectiveness for the campaign.