WA Mooncake 2021
During the pandemic, Waldorf Astoria set out to launch a mooncake series to keep the
mid-autumn festival spirit alive!
We came up with a peacock themed mooncake series where the Chinese heritage was
brought to focus. To add on a modern twist we incorporated vibrant colours but still keeping true to its traditional look. We also conducted a photography shoot and created design collaterals for the campaign.