WA Mooncake 2021

Client

Waldorf Astoria

During the pandemic, Waldorf Astoria set out to launch a mooncake series to keep the

mid-autumn festival spirit alive!

 

We came up with a peacock themed mooncake series where the Chinese heritage was

brought to focus. To add on a modern twist we incorporated vibrant colours but still keeping true to its traditional look. We also conducted a photography shoot and created design collaterals for the campaign.